Imagine if you will, a party.
What do you envision as you think of this party?
Seriously, stop for a moment and think of a party, any party.
For me, it conjures up images of good food and good friends. And because I am thinking specifically of Erik and Nik's annual Christmas party, it also makes me think of snow and a glass of wine and candles and a bunch of chatter.
Okay. So, you thought of a party, right?
Question: Did your party imagery include rice?
The billboard above says: "With Tchako (a brand of rice) It's always a party."
AND, apparently it's a red, white and blue party. It makes me want to party it up, I'll tell you that much.
Tchako is made in the USA.
Their marketing must be done here.